The strategic analysis is intended to give an extremely far reaching strategic analysis of berger paints bangladesh and thereby explore the medium and long term problems and opportunities for berger paints bangladesh. Berger, the market leader in the bangladesh paint market, is one of the oldest names in the global paint industry it has its origin in the year of 1706 and from then on the company is operating with strong adherence to quality and social responsibility. Experienced territory manager with a demonstrated history of working in the chemicals industry skilled in business planning, business development, marketing strategy, teamwork, and brand development.
Berger's move to the lead-free paint has come at a cost high lead content helps keep prices down and thus berger has had to consider their cost in terms of pricing strategy. Jahurul islam (1928-1995) was a legendary entrepreneur and social activist of bangladesh he was the founder of islam group, the first and one of the largest diversified groups of companies in bangladesh that includes construction, real estate, international trade, pharmaceuticals and agriculture. Berger paints is the fastest growing paint company in india, like company every employee working here has a chance to grow faster in their respective career cons to improve much on marketing area. Swot analysis to formulate strategies to formulate the marketing & overall strategy of berger paints bangladesh limited,(bpbl) the management 1st analyze their mission and objective and then use.
I more than 17 years of experience including more than 10 years in senior management position in the field of marketing & sales of berger paints (bd) limited (bpbl), a reputed multinational company in bangladesh. The marketing agencies association worldwide (maaw) recognizes the best of the very best in promotion marketing across all corners of the globe, via the annual globes program. Today, the asian paints group operates in 16 countries across the world across four regions viz asia, middle east, south pacific and africa through the seven corporate brands viz asian paints, berger, scib paints, apco coatings, taubmans, causeway paints and kadisco. Designed a comprehensive integrated marketing communication strategy and a promotional campaign for knorr soup received the unilever chairman's recognition of outstanding performance my responsibility, in addition to coming up with creative ideas and pitching them, was to develop two promotional videos on vim and knorr soup respectively. Professional with sales & marketing experience along with the innovative exposure of various promotional activities to produce the best output by ensuring a good balance in-between cost.
Managing director, berger paints bangladesh ltd managing director, jenson & nicholson (bangladesh) ltd president, foreign investors' chamber of commerce & industry. Table of contents description: project on marketing strategy of asian paints category analysis sales analysis share price analysis competitor analysis customer analysis assumptions of planning corporate objective divisional objective marketing objectives programme objectives strategy alternatives competitor strategy positioning strategy. Essential duties and responsibilities: heading the unit hr budgets as approved by the corporate will have to interact with cross functional manager in finance, marketing, systems etc.
Marketing intern at berger paints bangladesh limited location bangladesh industry chemicals the hunger project's strategies in bangladesh occur on two scales. The aim of this report is to study the marketing strategies of berger paints bangladesh ltd with an emphasis on a comparative analysis of the issue in relation to different types of promotional strategy. Crafting innovative business strategy (cibs), business strategies, dhaka, bangladesh crafting innovative business strategy (cibs), business strategies, dhaka, bangladesh 2015 - 2015 attended a course of crafting innovative business strategy as a minimum years of experience where maximum were from no less than 7 years of professional experience.
This report is mainly based on market share analysis of berger paints bd ltd (bpbl) at mirpur dohs where berger paints is one of the leading paints company in the world i found that the market share of berger paints bd ltd(bpbl) at mirpur dohs area is increasing day by day. Berger paints india limited (berger) is a paint company it manufactures and distributes paints, varnishes and enamels, and powder coatings it offers a wide variety of decorative and industrial paints for both domestic and worldwide market. The marketing strategies of the paint industry (a case study of saclux paints limited) the marketing strategies - survival is probably the most basic direct or indirect motivation for all company actions.
This report has covered almost all the strategy of berger paints bangladesh ltd for marketing its product it also includes a brief profile of the company to know the strategy of the company it also includes the product categories and the distribution channel of the company. Marketing without an overarching strategy is like a ship without a compass it might get lucky and reach where it needs to but why depend on luck when we can plan the journey ahead. Recent business strategy in asian paints discuss recent business strategy in asian paints within the marketing management ( rm , im ) forums, part of the resolve your query - get help and discuss projects category can anybody help me on this project, in this project i want to know about business strategy of asian paints.